by Mary Monday | Feb 12, 2026 | Exhibiting Tips, Industry Insights
Most companies begin their search with a simple question: “Who can build our next booth?” But the better question is: “Who should help shape how our brand shows up in physical space?” There’s a significant difference between hiring a booth builder and partnering with...
by Mary Monday | Nov 24, 2025 | Exhibiting Tips
Selecting the right trade show exhibit partner is one of the most important decisions marketers make when planning their exhibit program. The right partner strengthens your brand, streamlines logistics, and protects your investment. The wrong partner? Stress, missed...
by Mary Monday | Nov 24, 2025 | Industry Insights, Trade Show Planning
Halfway to your event, your planning should shift from “what” to “how.” At six months out, it’s time to clarify your exhibit objectives and bring your vendor team together. Start by defining your goals for the show. Are you launching a new product, strengthening brand...
by Mary Monday | Nov 6, 2025 | Trade Show Planning
Planning early sets the stage for a smooth, stress-free trade show. A full year before your event may sound early, but this is when your most strategic decisions take place — and they shape everything that follows. Start by determining which trade shows best align...
by Mary Monday | Oct 15, 2025 | Industry Insights
Don’t Let Drayage and Rush Fees Derail Your Budget Trade show budgets can go off the rails fast — not because of the booth design, but because of what happens after it’s built. Freight surcharges, drayage costs, and last-minute change orders can quietly eat away at...
by Mary Monday | Jul 24, 2025 | Trade Show Exhibits
In today’s crowded trade show environment, simply showing up with banners and brochures won’t cut it. Attendees are flooded with information and crave experiences that stand out. That’s where experiential marketing comes in—a strategy focused on interactive, memorable...
by Mary Monday | Jul 15, 2025 | Industry Insights
In a world where attendees are bombarded by information, experiential marketing helps your brand stand out by creating interactive, memorable moments. It’s more than handing out swag or looping a video—it’s about engaging attendees’ senses, emotions, and...
by Mary Monday | Jun 4, 2025 | Exhibiting Tips, Industry Insights
Whether you’re debuting a brand-new exhibit or refreshing an existing one, your booth graphics play a vital role in your trade show success. Strategic visuals can help your brand rise above the noise—or risk being overlooked entirely. Are your graphics drawing...
by Mary Monday | May 14, 2025 | Exhibiting Tips, Industry Insights
Walking a trade show floor is a hungry business—and a booth offering snacks or drinks can be a welcome stop. Done right, food and beverages can attract attention, spark conversations, and reinforce your brand. Use Food for Branding in Your Trade Show BoothEvery item...
by Mary Monday | Apr 22, 2025 | Industry Insights, Trade Show Exhibits
It’s Earth Day, which means it’s the perfect time to rethink how we show up at trade shows — not just with impact, but with intention. Going green doesn’t mean sacrificing creativity or effectiveness. In fact, sustainable exhibits can make your brand stand out...
by Mary Monday | Apr 16, 2025 | Industry Insights
Spring marks the unofficial kickoff of trade show season—and a fresh opportunity to re-energize your exhibiting strategy. Whether you’re debuting a new product or building brand visibility, a little upfront planning goes a long way. Here are a few quick tips to...
by Mary Monday | Apr 9, 2025 | Captivate Exhibits News, Uncategorized
Exhibit City News recently spent some time with Captivate Exhibits, VP of Sales and Marketing, John Schlosser. Read Article in ECN Below is a reproduction of the corporate profile they included in the April edition of Exhibit City News. More Than an Exhibit Partner by...
by Mary Monday | Feb 17, 2025 | Exhibiting Tips
Trade shows are a prime opportunity for manufacturers to showcase their cutting-edge equipment to potential buyers, partners, and industry professionals. However, designing a booth for large, industrial machinery comes with unique challenges. Savvy booth designers...
by Mary Monday | Feb 13, 2025 | Exhibiting Tips
Trade shows offer a unique opportunity to showcase your brand, connect with potential clients, and build relationships. However, standing out in a sea of booths requires more than just a space on the floor. Strategic trade show design plays a crucial role in boosting...
by Mary Monday | Dec 6, 2024 | Exhibiting Tips
Trade shows are the perfect opportunity to capture attention, build connections, and show off your brand’s personality. If you want to stand out and create lasting impressions, here are some playful ways to engage trade show exhibit visitors: Interactive Games: Who...
by Mary Monday | Nov 7, 2024 | Industry Insights
Growing up, my mother often said, “Watch your pennies, and the dollars will take care of themselves.” This applies well to trade shows, where managing expenses can make or break your success. Here’s a roadmap for building your trade show budget. Trade Show Expense...
by Mary Monday | Aug 15, 2024 | Exhibiting Tips, Trade Show Planning
Exhibiting at the Radiological Society of North America (RSNA) annual meeting offers a prime opportunity to showcase your healthcare solutions to an influential audience. To maximize your investment, consider these strategic tips: Know Your Audience RSNA attendees are...
by Mary Monday | Jun 27, 2024 | Trade Show Exhibits
On a busy trade show floor, standing out is key. Enter the modular exhibit: a versatile, dynamic solution designed to make a lasting impression. But what exactly is a modular exhibit, and why should you consider one for your next event? What is a Modular Exhibit? A...
by Mary Monday | May 15, 2024 | Exhibiting Tips
As the outdoor event season approaches, businesses have a golden opportunity to boost their brand visibility and engage directly with customers. Whether you’re participating in a large festival, a local fair, or a trade show, thoughtful preparation with the...
by Mary Monday | Apr 15, 2024 | Industry Insights
Reflecting on the latest innovations showcased at ExhibitorLive 2024 in Nashville this February, it’s evident that the trade show exhibit industry is continuing to grow and transform itself. Here’s a closer look at some of the standout trends observed at...
by Mary Monday | Apr 8, 2024 | Exhibiting Tips
In the bustling world of trade shows, your booth isn’t just a space—it’s a stage where your brand comes to life. And the actors on that stage? Your staff. From marketing coordinators to decision-makers, every member of your team plays a crucial role in...
by Mary Monday | Mar 21, 2024 | Exhibiting Tips, Industry Insights
Entering the world of trade show exhibiting for the first time can be both exhilarating and daunting. However, we have you covered with valuable guidance to navigate this dynamic landscape and optimize your participation. Set Objectives for Exhibiting at a Trade Show...
by Mary Monday | Feb 6, 2024 | Industry Insights, Trade Show Exhibits
Trade shows are a golden opportunity to showcase your brand and products, and the right trade show exhibit can make all the difference in attracting potential customers. One crucial element in any trade show booth is the counter. It’s more than just a place to...
by Mary Monday | Feb 2, 2024 | Industry Insights
As we step into 2024, we do so with a positive outlook for the economics of the trade show industry. It is no secret that our industry started this decade facing many challenges. A turnaround became evident in the analysis of 2022 data. In 2022, the trade show...
by Mary Monday | Dec 5, 2023 | Industry Insights
Lighting is a potent design element, possessing the power to dramatically transform a trade show exhibit or an event from mundane to mesmerizing. Skillfully deployed lighting can accentuate key elements, create moods, and draw the attention of the attendees. Here are...
by Mary Monday | Nov 27, 2023 | Trade Show Exhibits
Peanut butter and jelly. Macaroni and cheese. Laurel and Hardy. Some things just work together perfectly. Such is the case for Captivate Exhibits and client, Dairy Farmers of Wisconsin (DFW). This pair has collaborated over many years to create everything from...
by Mary Monday | Sep 19, 2023 | Industry Insights
Second Consecutive Award Thanks to Our Defined Culture and a Commitment to Employees Reflecting its commitment to operating by defined core values, and devoting its team’s work to the glory of God, Captivate Exhibits has once again been named among southeast...
by Mary Monday | Sep 12, 2023 | Exhibiting Tips
A trade show booth isn’t just about the products on display or the banners that tout a company’s services. The flooring beneath one’s feet plays a crucial role in enhancing the overall look and feel of an exhibit. With the variety of flooring options...
by Mary Monday | Sep 5, 2023 | Captivate Exhibits News
Standing out amidst a sea of vendors at a trade show can be challenging. However, with strategic planning and execution, you can turn your booth into a crowd magnet. Innovative Booth Design: First impressions matter, and your booth design is a testament to that. The...
by Mary Monday | Jun 5, 2023 | Trade Show Exhibits
We’re tackling the age-old debate of whether you should use hanging signs or towers in your trade show display (read to the end for our vote!). The decision between using a hanging sign or a tower at a trade show depends on several factors, as well as the goals...
by Mary Monday | May 22, 2023 | Industry Insights
A key tool in benchmarking the trade show industry was recently released. We are sharing some trade show industry insights gleaned from The Material Handling & Labor Rate Survey. This research was prepared by The Exhibitor Advocate, a non-profit organization...
by Mary Monday | May 16, 2023 | Industry Insights
We were excited to send a team of four to this year’s EXHIBITORLIVE, America’s Largest Exhibition for Trade Show and Corporate Event Marketers, held at the Kentucky International Convention Center in Louisville, KY. Attendees enjoyed the chance to renew old...
by Mary Monday | Apr 27, 2023 | Trade Show Exhibits
Q1 of 2023 has been quite an experience for Captivate Exhibits. The whole team has been firing on all cylinders as we design, build, ship, set-up, take down, clean and store exhibits for clients and shows all across the country. From ProMat in Chicago to ConExpo in...
by Mary Monday | Apr 25, 2023 | Trade Show Exhibits
Trade show exhibit rentals have become an increasingly popular option for businesses looking to showcase their products and services at industry events. Renting a trade show exhibit allows businesses to showcase their products and services in a professional,...
by Mary Monday | Mar 29, 2023 | Captivate Exhibits News
We are excited to announce that Captivate Exhibits is relocating to a larger, upgraded facility in Sussex, Wisconsin on March 31, 2023. From our inception 30 years ago, our company has been on a growth trajectory. Our central hub in Brookfield, Wisconsin has been the...
by Mary Monday | Mar 3, 2023 | Trade Show Planning
Trade Show Glossary We’ve put our experience to work for you to create a comprehensive trade show glossary. For anyone new to trade shows or corporate events, exhibit-related terms can be confusing. Fortunately, it only takes a show or two before a novice learns...
by Mary Monday | Nov 17, 2022 | Trade Show Planning
Planning ahead for your trade shows is critical to your success. Use this trade show planning checklist to stay ahead of important deadlines. Need assistance? Give Captivate Exhibits a call at (877) 252-5065 for help with your exhibit needs, installation/dismantle...
by Mary Monday | Sep 27, 2022 | Captivate Exhibits News
Captivate Exhibits, the regional leader in full-service trade show marketing and production of custom exhibits and displays, is celebrating its 30th anniversary after successfully weathering pandemic-driven challenges. “This milestone is a perfect opportunity to...
by Mary Monday | Aug 24, 2022 | Industry Insights
We were excited to send a team of four to this year’s ExhibitorLive. This event is geared specifically for trade show professionals and is an opportunity to see what trends or new innovations are dominating our industry. This year’s event was held at the...
by Mary Monday | Aug 9, 2022 | Industry Insights
The pandemic pressed pause on the opportunities to meet face-to-face with your customers. During that time, multiple think pieces were published questioning whether face-to-face marketing was going to make a come back or if it was even necessary anymore. We never...
by Mary Monday | Jul 18, 2022 | Captivate Exhibits News
We are so pleased to be named among the winners of the Milwaukee Business Journal “Best Places to Work 2022” award! We strive every day to create an environment where people can thrive, succeed and become the best version of themselves for the Glory of...
by Mary Monday | Jun 10, 2022 | Exhibiting Tips
While it took a temporary hiatus during the worst of the pandemic, we are seeing food and drinks being offered at booths on the trade show floor. Walking a trade show is a hungry business and booths offering a respite can be a welcome site to weary attendees. Keep the...
by Mary Monday | May 25, 2022 | Trade Show Exhibits
For many years, Captivate Exhibits has collaborated with Perlick Corporation to create dynamic exhibits that draw visitors in, and inform and engage them once they are in the trade show booth. This year, we worked together on an expansive, custom 30’ x 50’...
by Mary Monday | Apr 15, 2022 | Exhibiting Tips
Exhibiting at a trade show is a serious investment of time and resources. Don’t let the following common mistakes keep you from achieving the best results possible. Mistake #1: Not Being Clear About What Your Company Actually DOES It can be surprisingly easy to forget...
by Mary Monday | Mar 17, 2022 | Show Services
Show services can account for up to 14% of a company’s overall exhibiting expenditures for a trade show. While perhaps not the most exciting topic to dig into, it’s critical to understand the logistics of exhibiting at a trade show. What falls under the umbrella of...
by Mary Monday | Feb 3, 2022 | Exhibiting Tips
Is Your Trade Show Exhibit Getting Lost in the Crowd? Walk on to any trade show floor and you can get lost in the sea of exhibitors all wanting a piece of an attendee’s attention. Now more than ever, it’s important to stand out from the competition when...
by Mary Monday | Jan 14, 2022 | Trade Show Planning
Trade shows can be a valuable way to create deeper connections with current customers and engage new customers to build your database when approached with a goal mind set. Understanding what constitutes “success” for your company is essential to ensuring your trade...
by Mary Monday | Dec 21, 2021 | Captivate Exhibits News
Once upon a time, if you wanted to send a message to someone, you put a stamp on a letter and dropped it in the mail. Now, if you delay responding to an email or text, everyone wonders if you are out sick! The pace of business accelerates more every day, with...
by Mary Monday | Dec 9, 2021 | Captivate Exhibits News
Taking the first step in creating an engaging display for a trade show can be intimidating. You must consider the shows you plan to attend, the venue space and any restrictions. You also need to stay within your budget, achieve your trade show goals, connect...
by Mary Monday | Nov 18, 2021 | Trade Show Exhibits
Innovative, unique and attention-grabbing are a few adjectives that describe the custom trade show exhibits we’ve created. Our talented team crafts trade show displays with one overriding goal–to build dynamic experiences that help our clients connect with their...
