by Mary Monday | Oct 20, 2021 | Captivate Exhibits News
It’s been over 18 months since the pandemic began, and the trade show industry was among the hardest hit. We endured show cancellations, layoffs and limited face-to-face events. Many wondered whether the industry could or would recover. Thankfully, those who predicted...
by Mary Monday | Oct 12, 2021 | Trade Show Exhibits
Wouldn’t it be nice if trade show booths worked like Alice in Wonderland…”Drink this and grow large; Eat this and shrink small?” Well, with some planning and expert advice, you can get that kind of flexibility when designing your exhibit. The ability to scale up or...
by Mary Monday | Sep 9, 2021 | Captivate Exhibits News
Exhibitors are no longer viewing social media as a one-off strategy surrounding their trade shows. Savvy marketers understand the full impact of using a multi-tiered program to engage with customers and prospects before, during and after a show. Read on to learn more....
by Mary Monday | Aug 14, 2021 | Exhibiting Tips
Staffing your booth with the right people can mean the difference between collecting leads or watching the backs of prospective clients as they head to the next booth. We’ve got three tips to help you choose and prepare the right representatives for your...
by Mary Monday | Jul 23, 2021 | Trade Show Exhibits
Have you ever considered that a trade show booth rental might be the right move for you? The word “rental” can conjure up negative images – used, worn, or cookie-cutter can easily pop into your mind. It’s definitely time for a new mindset when it comes to a...
by Mary Monday | Jun 18, 2021 | Exhibiting Tips
Whether you are designing a new exhibit or refreshing an existing display, making wise choices in your graphics can make or break the effectiveness of your time on the trade show floor? Are your graphics drawing people to your booth or leading to you being overlooked?...
by Mary Monday | Jun 14, 2021 | Industry Insights
Understanding marketing automation can be tricky if it is outside of your core competency. Once so costly that only large corporations could leverage the sophisticated technology, marketing automation platforms have come a long way. Without compromising functionality,...
by Mary Monday | May 27, 2021 | Corporate Environments
Captivate Exhibits recently completed a redesign and renovation of PFlow Industries lobby in their Milwaukee headquarters. Before the renovation, the lobby did not reflect the company’s strong position in their industry nor did it re-enforce their branding message....
by Mary Monday | May 11, 2021 | Trade Show Exhibits
If your trade show display has been languishing in storage for the past year, it’s time to think about what kind of impression you are going to make when you hit the trade show floor. Delays in obtaining materials and price concerns could mean your best bet is...
by Mary Monday | Apr 18, 2021 | Exhibiting Tips
On the crowded trade show floor, it’s very important to stand out from the rest of the exhibitors. Very often attendees are looking for you but in the confusion and chaos of a busy expo, it can be a problem finding you. Hanging your branded sign up high in the hall is...
by Mary Monday | Apr 12, 2021 | Industry Insights
Covid-19 has affected everyone in many ways this past year, and the trucking industry is no different. As we all start the slow return to normal, there will be an increase in freight activity in the coming months. In the trade show and live events industry, we rely on...
by Mary Monday | Mar 24, 2021 | Industry Insights
As states begin to lift COVID-19 mandates and restrictions, the return of live events and trade shows is just around the corner. And while we are all very excited to get back to face-to-face events, there are going to be some changes. We have been in discussions with...
by Mary Monday | Mar 10, 2021 | Industry Insights
The trade show and live events industry came to a screeching halt in March of 2020, but there is reason for optimism about returning to live events and trade shows in 2021. We have never experienced a shut down like this before! Across the country, exhibit companies...
by Mary Monday | Jan 28, 2021 | Corporate Environments
Now may be the perfect time for you to tackle renovating your corporate interior, lobby and/or your customer experience center. Updating an outdated welcome area says a lot about the character of a company. You don’t get a second chance to make a first impression, and...
by Mary Monday | Jan 15, 2021 | Corporate Environments
Renovating an outdated welcome area speaks volumes about the character of a company, and now is the time to consider making the transformation. First impressions matter a great deal, and it takes all of a few seconds to make a good and lasting impression. Companies...
by Mary Monday | Jan 7, 2021 | Captivate Exhibits News
Captivate Exhibits has combined our skilled craftsmanship with the creativity and marketing expertise of Crux Creative. Our powerhouse team is ready to deliver unforgettable branded experiences with exceptional results. We create environments that...
by Mary Monday | Dec 2, 2020 | Captivate Exhibits News
Want to Execute a Winning Marketing Strategy? Start by focusing on your audience A successful brand must know its customers really, really well. A successful organization doesn’t just know its customers, they understands them. It’s important to look beyond your...
by Mary Monday | Nov 18, 2020 | Exhibiting Tips
Earlier this year, when Pantone described its color of the year, it mentioned connection – a cornerstone of every type of marketing. It led me to thinking more about color and the important role it plays in the design of branded environments, from trade show exhibits...
by Mary Monday | Oct 20, 2020 | Captivate Exhibits News
We are excited to announce that Exhibit Systems has rebranded as Captivate Exhibits! Our new name reflects our significant growth over nearly three decades. More importantly, it mirrors the full spectrum of capabilities we offer clients, including: creation of...
by Mary Monday | Oct 16, 2020 | Exhibiting Tips
[/vc_column_text][vc_column_text]Are you making the most of your product demos when attending a trade show? We’ve got some tips to make sure your demos are engaging and showcase your products to their best advantage. Maximize your trade show investment and...
by Mary Monday | Feb 21, 2020 | Show Services
Show services can account for up to 14% of a company’s overall exhibiting expenditures for a trade show. While perhaps not the most exciting topic to dig into, it’s critical to understand the logistics of exhibiting at a trade show. What...
