PFlow Industries Lobby Renovation

Captivate Exhibits recently completed a redesign and renovation of PFlow Industries lobby in their Milwaukee headquarters. Before the renovation, the lobby did not reflect the company’s strong position in their industry nor did it re-enforce their branding message. The lobby was a missed opportunity for the company to engage visitors and tell their story.

Pflow lobby remodelBeth Mueller, Marketing Manager at PFlow Industries explained, “We were looking for a lobby that would also serve as a sort of brand ambassador.  Most people visiting PFlow know what we do, but they may not know about our history or about the vast number of industries we serve.”

Pflow lobby renovationThe first order of business was to separate the lobby from an adjoining office area. We envisioned a more seamless flow to more effectively direct traffic. Pat Koppa, President of PFlow, wanted it to have a clean, modern look that would incorporate their color palette and immerse the visitors into all that is PFlow.

Beth also commented on the partnership with Captivate, “We wanted to ensure that what we were creating in the lobby would complement areas that would be updated at a later date.  In meeting with Captivate, we discussed all that we wanted to accomplish, not only for the lobby but for the other common areas.  Captivate engaged us in dialogue to understand what wasn’t working for us in each area and what we wanted to accomplish in each area.”

Pflow corporate interior renovationOur designers and fabricators went to work, and the result delighted Pflow and will surely delight visitors to the facility. It is modern and bright, and highlights the stature and strength of the company.

We added a new curved reception desk and counter, along with lighting and colorful story-telling graphics to engage visitors. This is just the first phase of the renovation of PFlow’s facility. We are working together to address other areas of the building that need a refresh to match PFlow’s brand.

Beth added, “I think everyone agrees that we should have done this sooner! Captivate’s process was highly collaborative, and they communicated clearly with us throughout the process. They truly sought to understand our brand and culture so they could bring them to life.”

Renovating an outdated welcome area speaks volumes about the character of a company, and now is the time to consider making the transformation. Consider this:

  • What kind of first impression is your lobby making?
  • Is your environment re-enforcing your brand?
  • Does your interior truly reflect the character of your company?

If not, get in touch today so we can work together to create the environment your business deserves and needs.