Outdoor Event Season

As the outdoor event season approaches, businesses have a golden opportunity to boost their brand visibility and engage directly with customers. Whether you’re participating in a large festival, a local fair, or a trade show, thoughtful preparation with the right marketing materials can make all the difference. Here’s how to ensure your business stands out:

Understand Your Environment

Outdoor event season brings unique challenges and opportunities for exhibitors. It’s crucial to choose marketing materials that can withstand the elements, from gusty winds to sudden rain showers. Consider investing in weather-resistant options that can handle these conditions and not wear down or become faded quickly. This ensures your brand looks professional regardless of the weather.

Tents: Your Outdoor Event Season Allies

Outdoor tents flagsTents provide more than just shelter from the elements; they’re also blank canvases to use in promoting your brand. With options ranging from basic event tents to expansive canopies, there’s a size and style to fit every need. Tents can draw visitors as a needed respite from sun or rain and gives you a space to engage with potential customers. Put backwalls and half walls to creative use for privacy and as a space to use eye-catching graphics to promote your products or spread brand awareness.

Flags: Catching the Eye

Flags for Outdoor Event SeasonPromoting your business at an outdoor event using flags is an effective strategy to enhance visibility and attract attention. Flags, with their dynamic movement and vibrant colors, naturally draw the eye, making them ideal for catching the interest of passersby. Customizable in various shapes and sizes (from simple banners to sails and bird wings and more), they can be tailored to match your corporate branding and messaging. Strategically placed, flags serve as beacons that guide attendees to your booth, creating an inviting atmosphere and encouraging engagement. Their ability to withstand various weather conditions ensures that your promotional efforts remain impactful throughout the event.

Pro Tip! Ensure flags are secured with the right bases, whether it’s water weights for lighter winds or steel bases for more stability.

Displays: Amplify Your Message

Outdoor Event seasonDesigning a display for use outdoors requires a bit of extra consideration. To maximize impact, choose durable, weather-resistant materials that can withstand the elements, ensuring your displays remain sharp looking for the duration of the event. Opt for eye-catching graphics and bold colors that reflect your brand identity and draw attention from a distance. Strategically position your displays to highlight key information and products, making it easy for attendees to understand your offerings at a glance. Incorporate interactive elements, such as touchscreens or product demonstrations, to create an immersive experience that encourages visitor interaction and leaves a lasting impression.

Marketing Materials: Beyond the Basics

Tents for Outdoor Event SeasonExpand your toolkit! Branded table covers and throws help maintain a cohesive look and provide additional space for logos and slogans, making your display area look polished and professional. You may even provide attendees with branded USBs preloaded with your corporate catalog or presentation.

Staff Presentation: The Human Element

Your staff’s appearance is an extension of your brand. Ensure they are dressed in corporate attire that reinforces your brand’s image and is appropriate for the event. This attention to detail helps reinforce your brand identity and makes a professional impression on attendees.

Plan for ROI

Clearly define your objectives for participating in the event and work with your team to develop a strategic plan. Measure metrics like lead generation and customer engagement to assess the event’s success and ensure it aligns with your business goals.

Getting ready for the outdoor event season requires thoughtful preparation and attention to detail. By choosing the right marketing materials and strategically planning your presence, your business can create a memorable and impactful presence at outdoor events, enhancing brand visibility and engagement with potential customers.

Let our team of experts guide you in selecting the right durable and eye-catching elements for our outdoor exhibit.  Get in touch today!