A trade show booth isn’t just about the products on display or the banners that tout a company’s services. The flooring beneath one’s feet plays a crucial role in enhancing the overall look and feel of an exhibit. With the variety of flooring options available today, exhibitors can pick from a range that suits their branding, comfort, and budgetary needs. Here’s a quick look at some popular flooring choices for trade show exhibits.
Carpeting:
The most traditional choice, carpets offer comfort and a wide variety of colors. They’re especially great for businesses that want to create a cozy or luxurious feel. Color choices abound, so it’s easy to reinforce branding by the right selection of carpet. In the Catface/MeeMeow exhibit example, the pale purple carpet complements the brand’s color scheme and pops against the exhibit hall’s black carpet.
Carpets also have the advantage of sound absorption, which can be beneficial in noisy trade show environments.
Interlocking Foam Tiles:
A favorite for exhibitors who stand all day, these tiles provide cushioning. They come in various colors and can be assembled in patterns, making them ideal for businesses that want both comfort and a unique design element.
Rollable Bamboo and Hardwood:
If you’re looking for an eco-friendly option that screams sophistication, rollable bamboo and hardwood floors are your pick. For Suzy’s Cheesecake, the flooring helps achieve the look of a shop.
This flooring choice for a trade show exhibit is not just about aesthetics; they’re durable and relatively easy to transport as well.
Printed Flooring:
For businesses looking to make a grand statement, custom-printed flooring can showcase logos, product images, or any other branding elements in large scale. It is a creative way to ensure you are maximizing branding opportunities throughout every inch of your trade show exhibit space.
It’s a great way to keep the brand in the forefront, literally!
Vinyl:
Resilient and easy to clean, vinyl floors come in a myriad of designs, from those that mimic stone, wood, or even metal, to vibrant patterns. They’re a versatile choice for the exhibitor looking for durability combined with style.
Raised Flooring:
For a tech-heavy exhibit or one that requires intricate wiring, raised floors provide the benefit of hiding cables while also adding a dimensional aspect to the booth’s design.
Elevated platforms can also help define an area or stage within the booth. They give prominence to particular products or demo areas, and can be combined with other flooring options for added appeal.
Turf and Grass:
For exhibits aiming for a natural or outdoorsy theme, synthetic grass can provide a unique touch. Dairy Farmers of Wisconsin incorporated a backyard scenario in their most recent exhibit and turf was the perfect choice to get the feel just right.
It’s also particularly effective for companies in the gardening, sports, or outdoor recreation sectors.
The flooring of a trade show exhibit is more than just a surface to walk on. It reinforces brand identity, enhances aesthetic appeal, and can greatly improve the comfort of both the exhibitors and attendees. With the myriad of choices available, there’s a perfect fit for every trade show need and aesthetic preference.
Let our team help you choose the right flooring for your next exhibit. Get in touch today.