Trade Show Budgeting

Trade Show Budgeting

Growing up, my mother often said, “Watch your pennies, and the dollars will take care of themselves.” This applies well to trade shows, where managing expenses can make or break your success. Here’s a roadmap for building your trade show budget. Trade Show Expense...
Graphic Design Tips for Trade Show Exhibits

Graphic Design Tips for Trade Show Exhibits

Whether you are designing a new exhibit or refreshing an existing display, making wise choices in your graphics can make or break the effectiveness of your time on the trade show floor? Are your graphics drawing people to your booth or leading to you being overlooked?...
Trade Show Booth Refresh: 10 Ideas

Trade Show Booth Refresh: 10 Ideas

If your trade show display has been languishing in storage for the past year, it’s time to think about what kind of impression you are going to make when you hit the trade show floor. Delays in obtaining materials and price concerns could mean your best bet is...
Hanging Sign is a Winning Move at Trade Shows

Hanging Sign is a Winning Move at Trade Shows

On the crowded trade show floor, it’s very important to stand out from the rest of the exhibitors. Very often attendees are looking for you but in the confusion and chaos of a busy expo, it can be a problem finding you. Hanging your branded sign up high in the hall is...