Trade Show Glossary

Trade Show Glossary

Trade Show Glossary We’ve put our experience to work for you to create a comprehensive trade show glossary. For anyone new to trade shows or corporate events, exhibit-related terms can be confusing. Fortunately, it only takes a show or two before a novice learns...
SIX Benefits of Face-to-Face Marketing

SIX Benefits of Face-to-Face Marketing

The pandemic pressed pause on the opportunities to meet face-to-face with your customers. During that time, multiple think pieces were published questioning whether face-to-face marketing was going to make a come back or if it was even necessary anymore. We never...
FIVE Trade Show Mistakes to Avoid

FIVE Trade Show Mistakes to Avoid

Exhibiting at a trade show is a serious investment of time and resources. Don’t let the following common mistakes keep you from achieving the best results possible. Mistake #1: Not Being Clear About What Your Company Actually DOES It can be surprisingly easy to forget...
Social Media Tips for Trade Shows

Social Media Tips for Trade Shows

Exhibitors are no longer viewing social media as a one-off strategy surrounding their trade shows. Savvy marketers understand the full impact of using a multi-tiered program to engage with customers and prospects before, during and after a show. Read on to learn more....