by Mary Monday | Nov 24, 2025 | Industry Insights, Trade Show Planning
Halfway to your event, your planning should shift from “what” to “how.” At six months out, it’s time to clarify your exhibit objectives and bring your vendor team together. Start by defining your goals for the show. Are you launching a new product, strengthening brand...
by Mary Monday | Nov 6, 2025 | Trade Show Planning
Planning early sets the stage for a smooth, stress-free trade show. A full year before your event may sound early, but this is when your most strategic decisions take place — and they shape everything that follows. Start by determining which trade shows best align...
by Mary Monday | Nov 7, 2024 | Industry Insights
Growing up, my mother often said, “Watch your pennies, and the dollars will take care of themselves.” This applies well to trade shows, where managing expenses can make or break your success. Here’s a roadmap for building your trade show budget. Trade Show Expense...
by Mary Monday | Mar 3, 2023 | Trade Show Planning
Trade Show Glossary We’ve put our experience to work for you to create a comprehensive trade show glossary. For anyone new to trade shows or corporate events, exhibit-related terms can be confusing. Fortunately, it only takes a show or two before a novice learns...
by Mary Monday | Nov 17, 2022 | Trade Show Planning
Planning ahead for your trade shows is critical to your success. Use this trade show planning checklist to stay ahead of important deadlines. Need assistance? Give Captivate Exhibits a call at (877) 252-5065 for help with your exhibit needs, installation/dismantle...
by Mary Monday | Jan 14, 2022 | Trade Show Planning
Trade shows can be a valuable way to create deeper connections with current customers and engage new customers to build your database when approached with a goal mind set. Understanding what constitutes “success” for your company is essential to ensuring your trade...
by Mary Monday | Oct 20, 2021 | Captivate Exhibits News
It’s been over 18 months since the pandemic began, and the trade show industry was among the hardest hit. We endured show cancellations, layoffs and limited face-to-face events. Many wondered whether the industry could or would recover. Thankfully, those who predicted...
by Mary Monday | Sep 9, 2021 | Captivate Exhibits News
Exhibitors are no longer viewing social media as a one-off strategy surrounding their trade shows. Savvy marketers understand the full impact of using a multi-tiered program to engage with customers and prospects before, during and after a show. Read on to learn more....
by Mary Monday | Aug 14, 2021 | Exhibiting Tips
Staffing your booth with the right people can mean the difference between collecting leads or watching the backs of prospective clients as they head to the next booth. We’ve got three tips to help you choose and prepare the right representatives for your...
by Mary Monday | Jun 14, 2021 | Industry Insights
Understanding marketing automation can be tricky if it is outside of your core competency. Once so costly that only large corporations could leverage the sophisticated technology, marketing automation platforms have come a long way. Without compromising functionality,...
by Mary Monday | Mar 10, 2021 | Industry Insights
The trade show and live events industry came to a screeching halt in March of 2020, but there is reason for optimism about returning to live events and trade shows in 2021. We have never experienced a shut down like this before! Across the country, exhibit companies...
