Pure Fishing Hardy at IFTD

Backlit corners create an exhibit that was the “talk of the show”

Pure Fishing
40’ x 50’

Hardy is a British company that produces high-quality fly-fishing reels. This booth at the International Fly Tackle Dealer show (IFTD) shared the space with 3 other Pure Fishing brands, Fenwick, Pflueger and Hodgman. A custom-built meeting room was surrounded by product displays, highlighted with LED lit counters. In the four corners, 6’ x 10’ backlit towers created an impactful look and feel. An authentic British pub and a shiny new Range Rover filled out the space.

• Backlit towers
• Custom built meeting rooms and product displays
• Hi-res curved video monitors
• Hanging sign
• Product display kiosks

“The addition of the Hardy booth and all the new elements was a huge success. It was awesome from all the feedback I heard, and I appreciate the partnership. Thank you.”
Andrew Marks, Pure Fishing