Pure Fishing Hardy at IFTD

Backlit corners create an exhibit that was the “talk of the show”

Pure Fishing
40’ x 50’

Hardy is a British company that produces high-quality fly-fishing reels. This booth at the International Fly Tackle Dealer show (IFTD) shared the space with 3 other Pure Fishing brands, Fenwick, Pflueger and Hodgman. A custom-built meeting room was surrounded by product displays, highlighted with LED lit counters. In the four corners, 6’ x 10’ backlit towers created an impactful look and feel. An authentic British pub and a shiny new Range Rover filled out the space.

  • Backlit towers
  • Custom built meeting rooms and product displays
  • Hi-res curved video monitors
  • Hanging sign
  • Product display kiosks

“The addition of the Hardy booth and all the new elements was a huge success. It was awesome from all the feedback I heard, and I appreciate the partnership. Thank you.”
Andrew Marks, Pure Fishing


N56W24701 North Corporate Circle
Sussex, WI 53089

Phone: 262-432-8410
Toll free: 877-252-5065

Monday – Friday
8:00 AM – 5:00 PM