Dairy Farmers of Wisconsin at the Kentucky Derby

Brand activation with display, photo-op and food service areas

Custom-built shipping container

Dairy Farmers of Wisconsin sought to ride the enthusiasm surrounding the most iconic and historic sporting event of American history through their “Rinds and Roses” themed display at the Kentucky Derby. Featuring custom carved cheese wheels, several photo ops, and thousands of roses covering a converted shipping container, the Dairy Farmers of Wisconsin sampled their Derby worthy cheese pairing bites to a race ready crowd. Everything at the Kentucky Derby from the unique hats and bright dresses to the majestic spires of Churchill Downs exudes elegance. This pairs perfectly with the artisan crafted extravagance of Wisconsin Cheese. The collaboration between the artistic vision from the Dairy Farmer’s creative team and the execution of Captivate Exhibits made this experiential marketing effort come to life with Wisconsin Cheese front and center.

Key Features:

• Custom built and branded shipping container
• Thousands of roses throughout the activation
• Several photo-op areas
• Custom fabricated three-dimensional graphics and signage
• Fake greenery and turf 
• Upper Deck with photo op and extraordinary views of the grounds